Welcome Flow

EDM Templates for Heal Within

Creative Direction, Graphic Design, Copy-writing

With the pending launch of powerhouse supplement brand Heal Within, who aim to disrupt the industry by pioneering high-strength formulations of functional mushrooms and herbs, we needed to create the appropriate campaign to match their big ambitions. Heal Within needed design and imagery to fit a smaller budget. Despite this, we didn’t want to compromise on a premium photograph style and effective communication of their no nonsense personality and USPs.

Given my part, along with my colleague and the brand’s founder, to position this brand and create a marketing strategy, I felt it easiest and most effective to self produce this photography for the team, on top of my usual role as designer.

I concepted and directed this shoot, with a self-brief to communicate the natural elements where these products stem from, as well as the modern context these long-lived ingredients find themselves in in the 21st century.

To complete the project I generated simplistic ad templates for both an awareness and retargeting campaign. We wanted to let the imagery do the talking since it is already the pinnacle of the brands identity, and the copy that was there needed to be punchy, direct, and absolutely transparent, something the brand holds firmly at their core.