St. Jerome’s Laneway Festival

Event for The Black and White Box

Event Design, Social Media, Marketing Strategy, Graphic Design

In 2019 The Black and White Box was invited to be St Jerome Laneway Festival Auckland’s first non-food merchant since almost 10 years prior - a big deal for two barely-20’s running a business. For the second year, 2020, I had the time and opportunity to create a custom stall to fit our brand’s vision.

Inspiration came from a summer sidewalk lemonade stand, in keeping with the retro-feel we were maintaining across all of our platforms that summer. I wanted it to be eye-catching but relatively simple due to budget and timing, but recognizable for new and existing customers alike. I pulled it all together, complete with beanbags and shade for the partiers that went a little too hard.

Along with this lead marketing strategy and material for our channels leading up the the event - social media collateral, photography, and sign writing.