Beyond the Bedroom

Campaign for Hyoumankind

Creative Direction, Photography, Strategy, Ad + Social Rollout

• Video by Taylor Wyborn

• Hair + Make-up by Lisa Maston

• Styling by Monni Jansen

Created in collaboration with the Hyoumankind team, the Beyond The Bedroom campaign was intended to hero the product’s size in a way it hadn’t been before.

The original intention was to communicate the incredible convenience, luxury and simplicity of being able to achieve restful sleep (something most only attain at home) in sleeping environments beyond ones regular, thanks to the Everywhere Pillow. This blossomed to incorporate the comforts that the Everywhere Pillow could bring in waking moments, too.

To interpret this literally, we took the Everywhere Pillow into the world to bring to life the idyllic luxury of feeling well rested and support in locations where comfort is not often attainable. Familiar New Zealand landscapes evoke a sense of rugged familiarity, while the plush bedscapes feel dreamy, calm and comforting.

This campaign spanned a 6 month period, and included two separate photoshoots, an ad campaign, and implementation across organic social media.