Creative Marketing Manager

Social Pop

Clients include: Hyoumankind, Heal Within, UFL Group, Living Goodness, Rotoroa Island and more

2021 — 2024

My role at Social Pop allows me to pioneer creative strategy and lead implementation for the innovative start-ups I love. Work primarily revolves around organic and paid social content, as well as brand activations, projects and product launches, to excite and engage audiences.

Whether intimately involved in creative direction, brand strategy, or content creation, I’m confident in understanding a clients needs and goals to pivot a brand or project in a direction it will thrive in.

This role allows me to seamlessly intertwine my practical creative abilities with my brand and advertising knowledge to ensure our clients mark their unique mark while achieving and exceeding business goals/outcomes.

  • Creative direction across select projects such as shoots or ad campaigns

  • Content creation, whether user generated style or professional full-day shoot

  • Social media management

  • Graphic design across EDM, organic and paid social

  • Helping to refesh and evolve brand strategy through tone of voice

  • Copy writing for EDM, blog, social, ads & brand projects

  • Consulting on clients behalf with other creative teams

  • Trend forecasting, understanding, and applying where relevant

  • Monthly reporting on marketing activities to clients

  • Interpreting analytics, refining strategy accordingly

Freelance Creative

Self-Employed

Clients include: Unity Mixes, Awareness Academy and more

2018 — 2024

In between my various projects I’ve found extra time to extend my offering to brands I feel aligned with. My main contribution has been assisting these start-ups with creative strategy, web design, content creation, social media management, brand identity and brand activation.

  • Graphic design – branding, social graphics, print material

  • Paid ad campaigns

  • Copy writing for social media and web

  • Event collaboration

  • Brand/business consulting

Co-Founder and Creative Director

The Black and White Box

2017 — 2021

As generally green 18-year-old I co-founded contemporary film lab The Black and White Box with a close friend looking for a creatively-minded business partner. TB&WB started out of his garage and today stands as one of the first choice professional labs in New Zealand, producing work for countless national publications and brands many know and love.

Running a business lends itself to wearing a stack of hats, but primarily I was responsible for creative direction across all assets of the brand - identity, content, projects, activation, and events. In addition, I lead marketing strategy, designed all internal and external digital and physical assets, and helped to execute day-to-day business tasks.

With help from my work, as well as the hard work of my co-founder, we established a strong foundation for this brand and have since had many notable achievements. I am still proud of, and humbled by, the growing number to this day. Working with St. Jeromes Laneway Festival and Coup de Main, holding successful events such as The Film Fair and ‘From the Archives’ exhibition in collaboration with Allpress Espresso, sponsoring photography events, and established a highly engaged audience on social media. We’ve also produced album covers for the likes of Lorde, magazine covers, exhibition works, and in general, created a trusted brand that embodies the values those working there hold.

  • Social media management

  • Brand strategy and design

  • Product design

  • Marketing strategy

  • Creative direction and execution across events, activations, and marketing

  • Connecting with creatives across Aotearoa

Brand Assistant

Girl Undiscovered

2018 — 2019

My role as Brand Assistant for Girl Undiscovered allowed me to be involved in the another small-business environment, at a time it was popular with an international audience, and was preparing itself for international expansion.

As a Brand Assistant my role was specifically involved in the creative team, within design and content creation alongside the head designer, Hannah Sames, and creative director, legendary female photographer Sara Orme. My work had to speak truly to the free, wild and playful nature of the female-focused brand at every touchpoint, be it a social post or the investment memorandum. Under Sara’s expertise I also enjoyed invaluable lessons on grading, image manipulation, photoshoot assisting which was hugely inspiring as a budding photographer at the time. As a part of the small business culture, being able to sit in on meetings and be a part of conversations at all stages of the business journey; from product ideation to manufacturing, to market, as invaluable for me at a defining point during the start of my career.

  • Social media management

  • Packaging design

  • EDM design

  • Graphic design assistant

  • Shoot assistant

Additional Experiences

  • Showroom 22 — 2017

    • Fashion industry experience + PR insight

    • Collaborative relationships with influencers/ creatives

  • Girlfriend Magazine — 2016

    • Fashion + publishing experience

    • Article writing for digital & print

  • Layla Kaisi Collection — 2017

    • Photography

    • Experiencing industry relationship dynamics

    • Collaboration with creatives

  • Personal Project — 2015-2018

    • Creative writing

    • Trend forecasting

    • Photography

    • Fashion week

  • Red Eleven Models — 2017

    • Experience of industry dynamics

    • Collaborating with local MUAs

  • Twitch — 2021-2024

    • Public speaking

    • Entertainment

    • Story-telling

    • Engaging an audience

Forever ready to put my learning to good use – let’s create something cool

Get in touch