SOCIAL POP

Creative Marketing Manager

June 2021 — March 2026

Creative Marketing Director
(Maternity Cover)

May 2025 — February 2026

I contracted my services to Social Pop over a 4 and a half year period, supporting the founder as she expanded her agency to work with more small, local brands.

Whether intimately involved in creative direction, brand strategy, content creation, or day-to-day marketing activities, my objective was to understand a clients goal and create the solution that excited and engaged audiences. My focus was to stay brand-aligned, be budget-savvy, and to create a unique final product.

This role allowed me to seamlessly intertwine my practical creative abilities with my brand and advertising knowledge, ensuring clients made their unique mark while achieving and exceeding business goals/outcomes.

  • Creative Direction — shoots, ad campaigns, organic social calendar

  • Content Creation — user-generated, and professional full-day shoots

  • Social Media Management – content planning, community engagement

  • Graphic Design — EDM, documents, organic and paid social

  • Strategy – provide feedback and generate ideas to move forward, as requested

  • Copy Writing — EDM, blog, social, ads & brand

  • Project Leading — managing the communication and delivery of projects between external contractors and my team

  • Monthly reporting on paid and organic KPIs

CAITLIN O’TOOLE

Freelance Creative

January 2018 — Current

In between my various projects I’ve found extra time to extend my offering to brands I feel aligned with.

  • Brand Strategy – development

  • Graphic Design – branding, social graphics, print, web

  • Content Creation

  • Paid Ad Campaign Management

  • Copy Writing

  • Event Collaboration

  • Consulting

THE BLACK AND WHITE BOX

Co-Founder and Creative Director

The Black and White Box

June 2017 — March 2021

At age 18, I co-founded New Zealand contemporary film lab The Black and White Box. My co-founder’s continued passion for the art of film processing, coupled with my growing ambition and interest in the world of branding, were the recipe for the lab’s success. Today, The Black and White Box continues to be New Zealand’s leading lab for the countries top artists and creative minds.

As a small business with limited resource, all creative aspects of the business were managed, and often executed, by me – the branding, the social media, the order forms, the signage, the campaigns – the overall creative direction across every touchpoint. Although the creative became my forté, I spent many hours collaborating with my co-founder to expand the business commercially – build relationships, collaborate with partners, develop internal processes, organise events, and create opportunities with brand partners.

  • Brand + Marketing Strategy

  • Graphic Design — brand, packaging, print, social, product

  • Social Media Management

  • Project Management – events, activations, collaborations

  • Building relationships and networking

GIRL UNDISCOVERED

Brand Assistant

2018 — 2019

My role as Brand Assistant for Girl Undiscovered allowed me to be involved in the another small-business environment, at a time it was popular with an international audience, and was preparing itself for international expansion.

As a Brand Assistant my role was specifically involved in the creative team, within design and content creation alongside the head designer, Hannah Sames, and creative director, iconic photographer Sara Orme.

My work had to speak honestly to the free, wild and playful nature of the brand at every touchpoint, be it a social post or the investment memorandum. Under Sara’s expertise I received invaluable lessons on grading, image manipulation, and photoshoot assisting which was hugely inspiring as a budding photographer at the time.

As a part of the small business culture, I sat in strategy meetings and was able to contribute conversations at all stages of the business journey; from product ideation to manufacturing, to market. This was invaluable at a defining point during the start of my career.

  • Social Media Management

  • Packaging Design

  • EDM Design

  • Graphic Design Assistant

  • Shoot Assistant

Additional Experiences

  • Showroom 22 — 2017

    • Fashion industry experience + PR insight

    • Collaborative relationships with influencers/ creatives

  • Girlfriend Magazine — 2016

    • Fashion + publishing experience

    • Article writing for digital & print

  • Layla Kaisi Collection — 2017

    • Photography

    • Working in a creative team

    • Developing working relationships

  • Personal Project — 2015-2018

    • Creative writing

    • Trend forecasting

    • Photography

    • Fashion week

  • Red Eleven Models — 2017

    • Experience of industry dynamics

    • Collaborating with local MUAs

  • Twitch — 2021-2024

    • Public speaking

    • Entertainment

    • Story-telling

    • Engaging an audience

Let’s create magic

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